It is very easy to design a blog, but it is difficult to make one that is successful and attracts a
good level of traffic. Over the years, we have managed to make
SEOmoz [Article Source] blog attracting almost a
million visitors per month and we also greatly helped other blogs. I myself started a blog late last year and I was surprised at how quickly it began to receive thousands of hits each of its publications. There is an art happens when the traffic of a blog and because we are aware of some of this knowledge, I felt compelled to share it.
Please note that this publication replaces another popular enough that I had written on the same subject in 2007. This publication is intended to be
useful for bloggers, whether those who write just for fun or those who have in mind to have an income thanks to their writings. I want to say that all the tactics I describe will not necessarily work for everyone, however, some of them should be useful and applicable.
# 1: Submit your content to an audience likely to share
When you step on strategic people that you are
targeting with your publications, it is imperative that you take into consideration the ability of the public to share your publications. Some readers will be more or less active in
sharing your content, but it is important that you get involved more in your writing style, choice of subjects or your targeting so that the sharing of your content is done in a natural way . You will need to talk about a subject that
attracts the attention of readers who will share publications or questions.
If you can
identify groups with a high degree of concentration in the blue and orange circles in the diagram above, then you can greatly increase your chances of
reaching a wider audience and also increase traffic to your blog. Targeting a group of people who are less likely to share your content may not be a serious matter, especially if the subject is close to your heart. However, by doing this, you minimize the chances of seeing the name of your blog
circulating on the net.
# 2: Discover places on the net or your target audience tends to regroup.
Advertisers of Madison Avenue have spent billions in terms of research in order to determine or consumers with different characteristics tend to cluster and what they do during this time. This research should enable them to
understand the customer in order to better target their ads through. For example, an advertisement offering extreme sports to customers aged 65 and over can be considered a
total waste of resources and time.
Fortunately for you, bloggers do not need to spend a colossal amount to know where your audience gathers on the net. You probably already know blogs, forums, websites or social communities online and they tend to go. Based on your list this place, so you can promote your blog through tools such as DoubleClick Ad Planner.
Once you've determined the communities, websites or other blogs that your
future readers tend to visit, you can begin to participate in order to make yourself known. Feel free to create an account, read what others have written and do not
engage in a conversation so that you do not feel completely comfortable with the subject.
# 3: Optimize the content of your blog for SEO
Search engines are a gold manna regarding
increased traffic of a site or a blog. However, many bloggers ignore this for many reasons, especially due to misunderstanding. As I already said, referencing must never interfere with the meaning of the content. In 2011, Google has recorded over 3 billion d
aily searches globally and this number continues to grow.
Take this opportunity to massive traffic is
invaluable for bloggers.
SEO for blogs is both simple and easy to implement, especially if you use an optimized platform such as WordPress, Drupal or Joomla.
Never let your bad
experiences with spammers taint the amazing power and valuable contributions SEO can have that level of traffic to your blog.
# 4: Make use of Twitter, Facebook and Google + to share your content and find new contacts
Twitter has just announced that they have reached 465 million registered accounts. For its part, Facebook has over 850 million active users. Google + has nearly 100 million members, while LinkedIn has more than 130 million. Together, these networks bring together a huge
number of users around the world. Note that these people fit perfectly into the category of "
content distributor" that I described above, which means that they are likely to spread the word about your blog.
However, relying solely on these networks to attract traffic requires patience foolproof, but also attention to the evolution of these and a greater consideration in terms of content to be shared and to which we must take to do so. Should not overlook the impact of Twitter on SEO. My advice would be to
use the following process:
If you have not already done so, create a personal account and an account for your blog on these sites: Twitter, Facebook, Google + and LinkedIn. My friend Dharmesh has a personal account on Twitter and a account for OnStartups, one of his blogs. He has also created Facebook, Twitter and LinkedIn.
Document these profiles as vastly as possible. Use photos, write compelling descriptions and make each of these profiles the most useful and credible as possible. Studies show that profiles well informed are more likely to
attract readers and to correlate with other similar profiles.
Link contacts with people with whom you have shared personal and
professional experiences. Follow the news of those who can easily make yourself known. Services such as FollowerWonk FindPeopleOnPlus and can easily help you.
Start sharing your content. At this level, you can share your own publications, publications related to what you or those you with the highest score.
Interact with the
online community. Use hash tags, searches, or those who follow you on social networks to find interesting conversations for you to interfere. Social networks can be considered as an extraordinary environment to let you know as well as your blog.
If you use a participatory approach in a systematic way, or if you give a memorable and
positive impression on those who see your interactions on these sites, your followers and your fans will grow and your ability to generate traffic to your blog by sharing content will be enormous.
For many bloggers, social media is one of the sources of
the most important traffic, especially during the first months after the launch period when referencing did not really have a big role to play.
# 5 Install Google Analytics and watch the results of the latter.
At a minimum, I recommend all bloggers
install Google Analytics, which is
free, to see from where the visits recorded on their blog. This tool will also allow them to see what sources
offering quality traffic, but also what is said about them and their blog.
Here is a screenshot made by Google Analytics on the travel blog of my wife:
As you can see, an idea can be easily done just by taking a look at this screenshot. By
analyzing the information provided by this tool can easily blogger from which the most traffic and thus maximize its efforts on these sources. In this screenshot, we can easily deduce that Facebook and Twitter are excellent channels. The site also offers a good StumbleUpon traffic level, yet, users from there do not stay very long on the blog.
Using Google Analytics is therefore critical to know if your blog has a tendency to succeed, but also to know where the blogger has
the most opportunity.
# 6: Add graphics, photos and illustrations to your blog
If you are a person who can
design graphics, take pictures or
make illustrations simple enough, but pretty funny, you should leverage that talent on your blog. By hosting images on your blog, you will create another kind of traffic, the image searches.
When creating
pictures or illustrations, I strongly advise to ensure that others can easily share legally, so that you receive as a content creator. To do this, you can, for example, include a small image annotation indicating that the image is perfectly reusable condition to link to your blog.
Some people may venture to use your images without any reference or link back, which is highly unpleasant. However, you can easily find this type of person by using the similar image in Google Image, as shown in the image below:
Clicking the "similar image" Google offers a list of images he considers to be similar to what you see. So you can easily find out if there are people who use images without permission.
# 7: Do some research on the keywords most likely to promote your publications
Unsurprisingly, your publications to automatically appear in the
list of proposals at the queries made via the search engines, it is imperative to know what are the terms and phrases used by users in formulating their queries
search engines. It is quite difficult to guess these terms without making first a little research. To help you in this task, you can bring the free tool called
Google AdWords Keyword Tool.
The use of this tool is quite simple: after you open the tool, put there some terms and Adwords will take care of you with phrases relating thereto and which are likely to be made by users via search engines.
adword
When you choose "
exact match" AdWords tool will offer you the number of searches for the phrase estimated accurately. However, if you use the "
Broad match", the result will include the proposed formulations using words similar or related to those used in your query. As for the "
Phrase Match", it proposes that sentences including the word or words in your original query.
When you make a publication level
research keywords should be carried out for the title or even the main ideas of the latter. For example, if I want to write a post on how to generate good ideas for bloggers, I will be required to include in the title of keywords such as "
publication ideas" or "
blogging ideas ".
Optimizing a post to target a specific keyword is not as hard it might seem. 80% of this value comes directly from the efficient use of the phrase in the title of the post in question.
# 8: Make continual references to your publications, as well as those of other
The website has not been that for conventional publications.
Readers appreciate links, as well as bloggers in general, the owners of websites and search engines. When you reference your own content in a way that they are not manipulative, you attract potential visitors to your platform and you give at the same time a positive signal regarding your previous publications.
However, referencing the content of others is as important as referencing your own content. The biblical expression "
give and you shall receive" perfectly applies on the web. Owners of websites can receive Google Alerts or see who are the people who talk about their publications and what they say about them. Link building is therefore an effective way to build a reputation in the field.
# 9: Participate in social sharing communities such as Reddit and StumbleUpon
Major social networking sites are not alone in their
ability to create traffic to a blog. Among the most visited social networking sites, you can find including Reddit, which receives more than two billion hits monthly, StumbleUpon, Tumblr, Care2, GoodReads or Ravelry.
Each of these platforms has different rules, formats, and different ways to share content
These communities are also excellent sources of inspiration for your publications. Observing what works best and gets the most attention from users, you can tailor your content to meet those guidelines and therefore reap the
rewards as many visits. My absolute recommendation for most bloggers is to at least check if there is an appropriate subreddit in which you should participate.
The subreddits and operation of research can help you with that.
# 10 - promote the other blog
When you start your business, it can be very difficult to
convince other bloggers to allow you to display your content on their site or have a strong enough audience to make them contribute to your site. It is in such situations that the friendly and professional connections are essential. When you do not have a compelling marketing message, it is essential to take advantage of your connections.
The guest blogging presents itself as a fantastic way to spread your brand. This method can help you reach a new audience, which will increase your traffic and ranking of your site. There are
several recommendations for those who want to engage in guest blogging:
Look for sites whose audience is quite concerned with the content. It is ironic to take time to make publications while players in question are interested very little to them.
Do not be discouraged. All you need is certainly not discourage you when you receive no response to your various requests. Continuing to try, you will gain notoriety, which should open new possibilities.
Simplify your requests for guest blogging. When you
start the guest blogging, you must imperatively be in simplicity.
For those who want to engage in guest blogging, here are a crucial tool named Ann Smarty's MyBlogGuest
myblogquest
Social networks such as Twitter, Facebook, LinkedIn and Google + is as great places to
find guest blogging opportunities. You should especially see the profile of those with whom you share connections to see if they have blogs.
Remember also to publicize your blog!
